We create authentic content that resonates with your target buyers.

Our team at Interview Based Marketing runs several summits each year.  This provides us with a unique and specific methodology to Attract, Engage, Convert, and Delight attendees – and is the foundation for Interview Based Marketing.

What drives engagement for 10,000+ people?

Interviews.

An interview is an authentic conversation between you and your host.  When the host poses the questions that your potential customers have – magic happens.

The right interviews, marketed the right way, on the right channels – means that your company is having a conversation with your buyers…

Every single step of the way.

What makes these interviews work?

But not just any type of interview.  In order for interviews to work, they have to go through several specific steps – and that is where the step-by-step methodology of Interview Based Marketing helps.

What did we discover?

Did you notice how short form videos have taken off?  Why is that and how can you benefit from it – even if your business is providing a financial technology or service solution?

Short form videos are highly relevant snippets.

In order to make interview content relevant – we have to incorporate three elements: 

• Customer Profiles
• Buyers Journey Question Pack
• Promotion Across at Least 5 Channels

What about Search Engines & Social Media?

In order for content to work, it has to be found. Not just on a single channel but across channels.  That’s why we have a specific process to convert each interview into the right types of content (written, image, video, audio) and then promote it across multiple channels.

Anything else?

We have previously run a successful Search Engine Optimization company, and we also provide an AI Content Planning Platform.

We care deeply about effective marketing and look forward to growing your business.

Feel free to contact me directly with any questions.

Jay Sen