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Grow your business with low-cost content sprints
Starting at $500.
Gain an advantage over your competitors.
I'm looking for new customers
I want more conversions
I want to build loyalty
I want compelling content
Clients love interview-based content marketing
Joana Inch
Managing Director, Hat Media
Joana Inch
Managing Director, Hat Media
Joana Inch
Managing Director, Hat Media
How do you create compelling stories for the right people, in the right time, at the right place?
Your buyers have questions before purchasing your product or service.
When they don’t talk to your salespeople, they search the
internet to find answers to their questions.
And if your website & your social media channels provide
authentic content and compelling stories that answer their
questions, they will serve as touchpoints bringing your
customers back to your website. Thus, increasing your sales.
Interview-based content marketing solutions
We interview your salespeople, your product specialist,
your happy customers, or someone that understands questions
your buyers have before purchasing well.
Then we create compelling content that answers buyers’
questions and publish that content to your website and social
media to move your buyers forward in their buyer journey.
Interviewing and Producing Content
Brand voice
- Brand voice
- Personas
- Buyer's journey
- Buyer's questions
- Validate
Interview
- Schedule interviews
- Send interview questions
- Conduct interviews
Draft to Approval
- Write a 500-word article
- Extract 5 quotes
- Draft 5 social media posters
- Create 1 video snippet
Approval
- Feedback
- Final approval
Publishing and Measuring
Publish
- Publish content on your website
- Schedule content on 4 social media channels
Optimize
- On-page optimization
- Suggest 5 topic Cluster articles
Monitor
- Monitor early indicators of content working
- Monitor increasing content & provide suggestions to accelerate
- Monitor decreasing content & provide suggestions to recover
Done-for-you interview-based content sprint
Grow your business with NO-RISKS content sprints.
NO contract. NO commitment. Sprint-by-sprint.
Starter Plan
-
Define brand voice, personas
-
Define 1 question in buyer journey
-
Schedule 1 interview
-
Conduct 1 interview
-
Create a 500-word article
-
Get 5 quotes
-
Create 5 social media posters
-
Create 1 video snippet
Growth Plan
-
Everything in the Starter Plan, PLUS:
-
Publish on website
-
Schedule on Instagram
-
Schedule on LinkedIn
-
Schedule on Facebook
-
Schedule on Twitter
-
Publish on Youtube
-
On-page optimization
-
30-day monitoring: Net change
Why Interview-Based Content Sprint
is the best choice...
Interview-Based Content Sprint
Full-time hire/Another agency
Expertise
Every year, we do interview-based content for 200+ founders, CEOs, and CMOs worldwide, you’ll be able to leverage our learnings for your company.
Most agencies are generalists, Interview-based content might be something they do. A full-time hire will not have the depth of learning.
Value
A full senior content/journalist team for the cost of one hire. We cover strategy, identify questions your buyers have before purchasing, and conduct interviews and content production.
You’ll be choosing from either a mid-level writer/marketer generalist or a junior account manager at another agency.
Risk
Low – we’ve done 200+ interview-based content sprints with founders, CEOs, and CMOs. This means you have access to and you can utilize our best practices and learnings to grow your company.
And we work on a 7-day sprint. No contract. No long-term commitment.
High! This is always an expensive gamble:
- Most agencies demand high commitment, 12-month fixed-term contracts.
- A bad hire can cost you a year’s worth of salary and even worse, lost time.
Interview-Based Content?
YES
NO
Why Interview-Based Content Sprint
is the best choice...
Expertise
Interview-Based Content Sprint
Full-time hire/Another agency
Every year, we do interview-based content for 200+ founders, CEOs, and CMOs worldwide, you’ll be able to leverage our learnings for your company.
Most agencies are generalists, Interview-based content might be something they do. A full-time hire will not have the depth of learning.
Value
Interview-Based Content Sprint
Full-time hire/Another agency
A full senior content/journalist team for the cost of one hire. We cover strategy, identify questions your buyers have before purchasing, conduct interviews and content production.
You’ll be choosing from either a mid-level writer/marketer generalist or a junior account manager at another agency.
Risk
Interview-Based Content Sprint
Full-time hire/Another agency
Low – we’ve done 200+ interview-based content sprints with founders, CEOs, and CMOs. This means you have access to and you can utilize our best practices and learnings to grow your company.
And we work on a 7-day sprint. No contract. No long-term commitment.
High! This is always an expensive gamble:
- Most agencies demand high commitment, 12-month fixed-term contracts.
- A bad hire can cost you a year’s worth of salary and even worse, lost time.
Interview-Based Content?
Interview-Based Content Sprint
Full-time hire/Another agency
YES
NO
Our interviews have attracted 10,000+ attendees
Attend the upcoming Agency Focus Summit 2022 this May.
Content Marketing Virtual Summit - Fintech Growth Focus 2022
Join and learn from 500 newly funded Fintechs’ best practices to overcome growth challenges.
FREE access expires in 48 hours!
Content Marketing Virtual Summit - Inbound Marketing 2021
Watch 28 speakers and other 100+ agencies share their inbound marketing best practices.
FREE access expires in 48 hours!
Content Marketing Virtual Summit - Copywriting, SEO & Strategy 2021
Watch 52 speakers and writers share content marketing best practices.
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Frequently asked questions
A content sprint is a low-cost marketing service for B2B companies where we turn interviews with the leadership and sales team into content for social media, website, and emails
Each content plan includes a 500-word article on your website blog, and 5 social media posts. You can negotiate and pick the channels you would like to focus on.
$500/ each
Yes. We only deliver the work once the payment has been received.
We accept all credit or debit cards
We’ll have a call one week after the first interview to review the work we have done. We’ll collect feedback and fix it depending on your requirements.
Yes. But you can cancel at any time.
Hiring more staff can create more stress and cost you more than just money.
- High risks
- Incompetent expertise in creating interview-based content
- Incapability to produce good quality interviews
Every year, we do interview-based content for 200+ founders, CEOs, and CMOs worldwide, you’ll be able to leverage our learnings for your company. So you can trust us.
Interview-based content is the content produced after we interview with your leadership or sales team.
This kind of content is important as it amplifies your brand voice over multiple marketing and sales channels, creating more trust and engaging more clients.
You can. But the quality will not be as good as expected. There are a few possible reasons:
- You’re not sure about what topics you should be focusing on.
- You’re not able to pick and focus on the right questions your buyers have.
- You don’t have a good and well-trained team to create productive interview-based content.
- Etc
Sure. You can check out our works for the previous clients here.
Or book a free 15-min call with us to walk through the detailed process.
If you want to have a more flexible option, we can talk to negotiate the channels you want to focus on and the type of content you want to produce. Book a call with our team.
Right now, we offer this Content Sprint to B2B businesses only. But interview-based content can work for all types of businesses, so we’re happy to listen and see if we can help your eCommerce or coaching business grow. Book a call with our team here.